Winter 2012

Frank Talk

By embracing changing technology, Lawry’s restaurants can continue their legacy of invention and commitment to excellence in service.

The Lawry's legacy is built upon embracing a spirit of creativity and ingenuity, beginning back in 1938 The Lawry's legacy is built upon embracing a spirit of creativity and ingenuity, beginning back in 1938

THIRTY YEARS AGO, my dad thought a periodic newsletter would be a great, modern way to entertain our guests with news of our restaurants and inform them about all they could enjoy there. A La Cart was born and quickly became a popular tradition not only with you, but also among us in the company.

To this day, I still experience this pleasure when my copy of A La Cart arrives.

Like many of you, I grew up with books and newspapers. Seeing a favorite magazine appear in my mailbox, picking it up and leafing through it, noting what I’ll read later – or sometimes diving right into an intriguing article – has become a pleasurable ritual. To this day, I still experience this pleasure when my copy of A La Cart arrives.

I have to admit, though, that for quite a few years now, my computer and smartphone have become key tools for staying connected to the world. Today, it’s almost impossible to imagine how we ever got along without these means of communication. I’m sure that, had the Internet been around when my dad started our newsletter, he would have been the first to explore how to use it to serve all of you.

Had the Internet been around when my dad started our newsletter, he would have been the first to explore how to use it.

In fact, we’ve been doing just that for many years now. With our website – easily accessible by computer and mobile phone – you can find everything you need to know about all our restaurants, from menus and directions to company history and much more.

Whether you’re on our email list receiving our regular “e-blasts” or as a Lawry’s Restaurants Inc. Facebook or Twitter follower, you can stay current on many special events and promotional offers – just like what the A La Cart brings you seasonally but updated more often.

Through the Internet, we can augment my dad’s original idea and help make your experience with us better than ever.

This is what we’ve been doing over the last year as we’ve celebrated the Tam O’Shanter’s 90th anniversary and will be doing next year as we mark Lawry’s The Prime Rib, Beverly Hills’ 75th year of operation.

These are quick, easy ways to reach out to you. Most exciting, though, is the opportunity these places on the digital landscape afford us to hear directly from you. We always want to know how we’re doing: what we’re doing right and what we could do better.

We always want to know how we’re doing.

I believe our connection with you, our guests, is ultimately the most important part of our business. Our success for all these years has been based on your loyalty and your feedback. The A La Cart has proven to be a wonderful means of staying in touch with you and is a tradition we will happily continue into the future. Today, through the Internet, we can augment my dad’s original idea and help make your experience with us better than ever.

Signature for Richard R. FrankFrom the desk of Richard R. Frank

Illustration of two women clinking wine glasses together

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