Feature Stories

Winter 2010

Celebrating 55 Years of Lawry’s Beef Bowl

Since 1956, Lawry’s has hosted the rival teams playing in the Rose Bowl Game for the Beef Bowl, one of college football’s most legendary and enduring pre-bowl game traditions.

We brought the Beef Bowl to the practice field to feed Iowa's 1957 Rose Bowl team. From the mid-1960s onward, all teams have come to Lawry's in Beverly Hills for the event. We brought the Beef Bowl to the practice field to feed Iowa's 1957 Rose Bowl team. From the mid-1960s onward, all teams have come to Lawry's in Beverly Hills for the event.

IN 1965, RICHARD N. FRANK created Lawry’s Beef Bowl, the first event of its kind in college football history. In the days preceding each Rose Bowl Game, the Beef Bowl treats the rival teams (each is hosted on a separate evening), their coaches, the Royal Court, Tournament of Roses officials and select media to an evening of prime rib dinners, fun and relaxation at Lawry’s The Prime Rib, Beverly Hills.

Over the years, Lawry’s Beef Bowl has become college football’s most legendary and enduring pre-bowl game tradition, and our sponsor partnership with the Pasadena Tournament of Roses has become the longest-running affiliation of its kind in bowl game history. As we prepare to host the 55th Lawry’s Beef Bowl in December, here are some highlights from Beef Bowls past.

Lawry's The Prime Rib — Beverly Hills

100 N La Cienega Blvd, Beverly Hills, CA 90211

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Lawry's The Prime Rib — Beverly Hills

Los Angeles

Sunday

11:30am – 2:00pm

Lawry's The Prime Rib — Beverly Hills

Los Angeles

Monday through Friday 4:30 to 7:30 PM

June 6 – 28, 2023

Happy Hour Beverly Hills

The BEST Happy Hour in Beverly Hills is at Lawry’s! Bring your friends and enjoy the afternoon with us Monday – Friday 4:30 pm – 7:30 pm PM in the bar and on the terrace.

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