Feature Stories

Spring 2010

Scoring a Touchdown with the BCS Teams

Lawry’s The Prime Rib had the honor of catering and hosting teams, officials, and press before the BCS Game at the Rose Bowl.

Alabama University Crimson Tide head coach presents the game ball to Lawry's CEO-president Alabama University Crimson Tide head coach presents the game ball to Lawry's CEO-president

COURTESY OF LAWRY’S the top two college football teams in the nation—Alabama and Texas—got a chance to relax and enjoy a great meal days before they clashed on the playing field in February’s BCS (Bowl Championship Series) Game at the Rose Bowl. Lawry’s Catering, a service of Lawry’s The Prime Rib, Beverly Hills, brought our prime rib to Newport Beach, CA, on two separate evenings to treat each team’s players, their coaches, Tournament of Roses officials and the press to a feast and fun.

Colt McCoy dishes up some prime rib from our silver cart

Colt McCoy dishes up some prime rib from our silver cart

It was our third time hosting BCS competitors, and we were honored to pamper them with our special brand of hospitality.

As you may know, we’re no strangers to feeding college football champs; for 54 years Lawry’s annual Beef Bowl has treated Rose Bowl rivals to dinner in our Beverly Hills restaurant.

Lawry's The Prime Rib — Beverly Hills

100 N La Cienega Blvd, Beverly Hills, CA 90211

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Lawry's The Prime Rib — Beverly Hills

Los Angeles

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11:30am – 2:00pm

Lawry's The Prime Rib — Beverly Hills

Los Angeles

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